Experts say loyalty alone could solidify crypto as a new asset class

On October 15, Fidelity, the world's fourth-largest asset management company with $72 billion in assets under management, launched its cryptocurrency custody division. At the time, Fidelity CEO Abigail Johnson said the investment company's long-term strategy is to make Bitcoin and other cryptocurrency markets more accessible to investors. "Our goal is to make the cryptocurrency market more accessible to investors."