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front pageToday's NewsSalvatore Ferragamo Partners with Shxpir to Launch NFTs

Salvatore Ferragamo Partners with Shxpir to Launch NFTs

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意大利奢侈时尚品牌Salvatore Ferragamo加入了涉足非同质化代币(NFT)领域的设计公司名单。该公司在纽约市的Soho区开设了一家新的概念店。
Salvatore Ferragamo在纽约市推出以太坊展台
Ferragamo将在纽约市开设一家新的NFT展台,允许顾客开发和铸造自己的以太坊NFT,这些NFT将拥有不同的特征。由这个时尚品牌创建的NFT将对所有访客免费。然而,这些NFT将是稀有的,因为只能铸造256个。
该时尚品牌通过与著名艺术家Shxpir合作,使这一举措成为可能,Shxpir将指导该公司开发这些NFT的特征和视觉元素。
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Shxpir是一位从事3D数字艺术的艺术家。他专注于使用故障和超现实主义的特征。此外,该艺术家此前曾与Ferragamo合作,为该品牌的实体商品设计了限量版,包括T恤和运动衫。
Shxpir并不陌生于与高端时尚品牌合作开发NFT。该艺术家曾与Coach等品牌合作。本月早些时候,Coach开发了受Coach手袋启发的全息NFT,并由Shxpir参与设计了这些多彩的NFT。
Ferragamo北美CEO丹妮拉·维塔莱(Daniella Vitale)对为何选择与Shxpir合作开发这些NFT发表了评论。该高管表示,这位艺术家“反映了纽约市和Soho的活力。他能够以一种不多见的方式将坚韧与奢华相得益彰。”
通过NFT增强个人体验
Ferragamo发布新闻稿称,NFT展台提供了“多感官”体验。这些NFT旨在将NFT与个人体验相结合,与其他公司所做的不同。
新闻稿补充道:“我们知道Web3的世界可能有些令人生畏。因此,该项目的构思方式是将这个系统解密。即使您对NFT没有经验,或者没有钱包,我们也会指导您完成所需的步骤。”
Ferragamo的NFT并不是首次在时尚界亮相。其他顶级品牌如Gucci和Louis Vuitton也推出了NFT,以促进用户体验,并允许用户在区块链上分享他们的体验。
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